Millennial/Audience Research
Millennials is a term used to define people born roughly between early 1980s to 2000’s (Generation Y). They are the first generation to grow up in the digital age. This means that their viewing habits have been shaped by the technological revolution. According to Lydia Abbot of Linkedin there are a few different characteristics of millennials. Multitaskers - Millennials are multitasking pros and can juggle many responsibilities at once. This also means that we are easily distracted and find social media and texting hard to resist Connected - Millennials know everything there is to know about social media Tech-Savvy Millennials want… - Instant Gratification & Recognition - Millennials need to feel like what they are doing is important and that they are on the right track. Yes, it sounds a little needy…and it is. But, many Millennials grew up with constant praise from their Baby Boomer parents. It’s what they know. - Work-Life Balance & Flexibility - Millennia...