Media Coursework

https://youtu.be/TfsEKB7vEhI

Channel 5 is constantly rebranding which made finding an up to date sting difficult as they remove them from Demand5 episodes. However I managed to rip one off a video they had uploaded to Youtube. This helped to effectively communicate industry context. https://www.youtube.com/watch?v=abmZ6ax06lE&index=4&list=PL563muj7-CITA5x9Jmf5b_SNiuY0XnI_I

First Draft of Aims and Intentions How and why will I use medial language in my cross-media production? I will use the micro elements of sound, editing, mise en scene and camera to convey the meaning of my text, for example using close ups to create an intimate feeling between the audience and text and therefore draw the audience into the topic of my documentary. How and why will I construct representations of individuals, group and issues/events Semiotics describes how much meaning is constructed through language and codes; Ferdinand de Saussure (1857-1913) and Roland Barthes described the “signifier” which is what we see in front of us ie the form the sign takes   and the “signified” which is the concept we associate with the signifier.   Stewart Hall’s Reception Theory describes encoding by myself as the producer and decoding by the audience.   I will use macro elements such as audience positioning, and how representation is constructed to link to gen...

Overall I am happy with the way that the audio turned out. Music I ended up sourcing my music licenses from Artlist.io (https://artlist.io) as I agree with their business practices and prefer the layout of their site over other music licensing websites like Epidemic. I also preferred the flat rate cost over other websites like Music bed. I chose acoustic music as this effectively slowed down the pace of the piece. Later in the piece I used more electronic music to reinforce the theme of technology. Voice I ended up rerecording most of the voice overs with cleaner and easier to understand dialogue. After the first cuts I was better able to coach my presenter in the type of delivery I was looking for. When recording audio I used 2 channels with one quieter and the other louder so that in post if one peaked I could copy the quieter channel and apply gain. This helped immensely when it came time to edit my footage. I also tried using both a compressor and an equalizer. However I ...

I produced 10 different cuts in the process of reviewing my film.  I felt I had produced a decent cut - however on showing it to an audience they didn't understand the narrative as it was too fast paced. I added music and Broll. As my audience couldn't understand the narrative I redrafted it using sticky notes. I then re filmed certain sequences whilst also re recording the voice overs - as people stated that my presenter wasn't very clear. I also added music with Broll to slow the flow of the narrative down. Colorgrading I used Davinci Resolve to colorgrade my footage. I had experimented with it very briefly before but I didn't really understand how to use it. I actually found it super interesting learning about different colors, grading, luts   The most difficult part of colorgrading was round tripping the footage from Premiere to Davinci and then back to Premiere. as trying to use an .xml caused an issue with Davinci's format. In the end afte...

How I adjusted my narrative after feedback. I first created an overall time line. I then broke the time line into sticky notes with each sticky note being a piece of footage. I then reorganized this to create a better narrative. The sticky notes helped me to distance myself from the footage - instead of spending ages moving them around and being bogged down by how each clip looked or sounded I could focus on the narrative. It also helped me to realise that although I might have spent ages filming a certain clip - it didn't matter if it didn't fit the narrative.

I finally figured out how to export my double page spread as a PDF (at the highest resolution) which makes reading it possible.

I showed the first few cuts of my documentary to a large selection of people. Everyone commented that it felt too fast or they struggled to understand the narrative. Feedback What I did -too difficult to understand Thisath          Re recorded voice overs - narrative too complex Re recorded voice overs -voice overs unclear Split up voice overs with Broll and used relaxed music to create a slower pace -why care about photos Re recorded voice overs – changed dialogue -how modern and old photos link Changed narrative structure -too many talking heads Added more b roll Tuuli repetitive Removed some of Tuuli interview

https://youtu.be/l5tH8-JHxEg https://youtu.be/7FPbMuZ4RBA https://youtu.be/i4DxKr8VOvk https://youtu.be/SnUmecPWbWg https://youtu.be/GCAgWHOO7eI

Treatment   What Should Be in the Treatment?    ·           Title   ·           2.  A short logline.  This short poetic documentary delves into memories, photographs, time, and what reality means. It follows the discovery of old forgotten photography stills and attempts to reunite them with their owner. ·           3.  Introduction to key characters  ( Who, what, when, why and where)    ·           5.  Act 1 in one to three paragraphs. Set the scene, dramatize the main conflicts.    ·           6.  Act 2 in two to six paragraphs. Should dramatize how the conflicts introduced in Act 1 lead to a crisis.    Act 3 in one to three paragraphs. Dramatize the final confli...

I added some details - as well as rearranging my copy on the double page spread. I also added the collage. However exporting the entire document correctly proved to be a struggle. No matter if the collage was a .tff or a .psd or if I deleted the background layer the collage would always export with a weird Yellow haze. However in the end it appeared that I was using the wrong colorspace. However the exported JPG still appeared like it was in low quality. However as soon as I tried to export it in print quality - It went back to the yellow haze! After a few hours of experimenting (and converting my Photoshop image from rgb to cmyk and trying every export variation there was) I reached the conclusion that I could only change the colors from a bright yellow to a slightly less bright yellow - it appeared other people with this issue were having problems with there prints - not with the actual document. It appears a multi billion dollar company ...

Magazine Front Cover Name of my magazine title should be bigger Text alignment Try crop - to knees - see if works Centralise - Data Tagline "The magazine for modern men" Barcode - cost - small Erase back wall around ear Another article headline - see what looks like - is it too cluttered? --------------------- Caption photos Change page numbers Align article headlines with outside edge Punctuate article "Pumping out awards" -> not in tone with rest of magazine How Thisath and Robin also reunited again to make documentary Check spelling "Millennial" check spelling in article "Reunited film with their owner" add narrative constructed "rearrange text Thisath on top" Check spelling for artistic "What was it like working with Robin again" End article with cont. Comment on Tv documentary vs cinematic documentary - not as much marketing - trailer not released in ...

To create the moving newspaper background I first had to take 30 pictures of the papers in different positions. I then used photoshop to remove the background. I then animated it using keyframes in Premiere.

 The original image - the first few photos that I had taken were terrible as the light caused a huge contrast across our face. We then moved locations so that the light was more evenly distributed. I would have gone for a white backdrop - as it would have definitely been easier to mask - but I couldn't find any white walls that had good lighting  My first attempt at masking - it was a long and foolish process ( I managed to remove half their faces, and leave a large chunk of the background) - but I learnt a lot Here we have a wild green screen - This helped show any areas that hadn't been masked out. Incase you are intrested in how to mask an image - first use the eraser to remove the large sections around the image that you want to delete. Then use quick selection tool to begin creating a mask, refine this mask using polygon lasso (alt to add shift. to remove) finally once the entire image has been masked (it took me over 2 hours) - use refine edge to feather and fi...

This is the first draft of my collage which will make one page of my double page spread. I tried to include photos of filming as this is discussed in the article. However one possible change would be to add some of the scanned negatives to the page?

I looked at a variety of magazine double page spreaders. This allowed me to figure out the conventions of different magazines layouts. More sophisticated magazines tended to have a size 10 serif font with the writing divided between 3 columns with a lot of white space. This creates a cleaner image which reinforces the sophisticated feel. This contrasts with cheaper less sophisticated magazines which feature a more cluttered page with images used as backgrounds on pages. More sophisticated magazines use a collage page again with lots of white space. They also sometimes have a main image which bleeds over from one page to the next. https://www.youtube.com/watch?v=vD-Zo9f9UIA https://www.typewolf.com/site-of-the-day/fonts/mercury https://www.typography.com/fonts/mercury-text/overview/ fontsgeek.com/fonts/Mercury-Alternative-Regular https://fontsinuse.com/uses/35/esquire-and-conde-nast-traveler http://www.webdesignerhub.com/1075-free...