Aims and intentions V1
How and why will I use medial language in my cross-media production? I will use the micro elements of sound, editing, mise en scene and camera to convey the meaning of my text, for example using close ups to create an intimate feeling between the audience and text and therefore draw the audience into the topic of my documentary. How and why will I construct representations of individuals, group and issues/events Semiotics describes how much meaning is constructed through language and codes; Ferdinand de Saussure (1857-1913) and Roland Barthes described the “signifier” which is what we see in front of us ie the form the sign takes and the “signified” which is the concept we associate with the signifier. Stewart Hall’s Reception Theory describes encoding by myself as the producer and decoding by the audience. I will use macro elements such as audience positioning, and how representation is constructed to link to genre and narrative. Other elements su...