Media Coursework

https://youtu.be/TfsEKB7vEhI

Channel 5 is constantly rebranding which made finding an up to date sting difficult as they remove them from Demand5 episodes. However I managed to rip one off a video they had uploaded to Youtube. This helped to effectively communicate industry context. https://www.youtube.com/watch?v=abmZ6ax06lE&index=4&list=PL563muj7-CITA5x9Jmf5b_SNiuY0XnI_I

First Draft of Aims and Intentions How and why will I use medial language in my cross-media production? I will use the micro elements of sound, editing, mise en scene and camera to convey the meaning of my text, for example using close ups to create an intimate feeling between the audience and text and therefore draw the audience into the topic of my documentary. How and why will I construct representations of individuals, group and issues/events Semiotics describes how much meaning is constructed through language and codes; Ferdinand de Saussure (1857-1913) and Roland Barthes described the “signifier” which is what we see in front of us ie the form the sign takes   and the “signified” which is the concept we associate with the signifier.   Stewart Hall’s Reception Theory describes encoding by myself as the producer and decoding by the audience.   I will use macro elements such as audience positioning, and how representation is constructed to link to gen...

Overall I am happy with the way that the audio turned out. Music I ended up sourcing my music licenses from Artlist.io (https://artlist.io) as I agree with their business practices and prefer the layout of their site over other music licensing websites like Epidemic. I also preferred the flat rate cost over other websites like Music bed. I chose acoustic music as this effectively slowed down the pace of the piece. Later in the piece I used more electronic music to reinforce the theme of technology. Voice I ended up rerecording most of the voice overs with cleaner and easier to understand dialogue. After the first cuts I was better able to coach my presenter in the type of delivery I was looking for. When recording audio I used 2 channels with one quieter and the other louder so that in post if one peaked I could copy the quieter channel and apply gain. This helped immensely when it came time to edit my footage. I also tried using both a compressor and an equalizer. However I ...

I produced 10 different cuts in the process of reviewing my film.  I felt I had produced a decent cut - however on showing it to an audience they didn't understand the narrative as it was too fast paced. I added music and Broll. As my audience couldn't understand the narrative I redrafted it using sticky notes. I then re filmed certain sequences whilst also re recording the voice overs - as people stated that my presenter wasn't very clear. I also added music with Broll to slow the flow of the narrative down. Colorgrading I used Davinci Resolve to colorgrade my footage. I had experimented with it very briefly before but I didn't really understand how to use it. I actually found it super interesting learning about different colors, grading, luts   The most difficult part of colorgrading was round tripping the footage from Premiere to Davinci and then back to Premiere. as trying to use an .xml caused an issue with Davinci's format. In the end afte...

How I adjusted my narrative after feedback. I first created an overall time line. I then broke the time line into sticky notes with each sticky note being a piece of footage. I then reorganized this to create a better narrative. The sticky notes helped me to distance myself from the footage - instead of spending ages moving them around and being bogged down by how each clip looked or sounded I could focus on the narrative. It also helped me to realise that although I might have spent ages filming a certain clip - it didn't matter if it didn't fit the narrative.