Remit Research/Instituational reserach

To gain a better understanding of the brief I am beginning to research both channel 5 and ITV. Both of these channels are relatively unknown territory for me as in the occasion I've flicked onto them I've greeted by Soaps and talk shows - programs I've never been drawn to watching. However maybe over the course of this brief I will fall in love with them; time will only tell!

To begin my research I will look at the remit of both channel 5 and ITV which will give me a guide of what the values of each channel are and therefore the type of program that I am likely to have to make to fit that channel. It will also give a guideline of the general target audience.

ITV

"an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms globally.

47.6%

largest share of the UK TV advertising market

21.7%

share of viewing for the ITV Family in 2017

21m

registered users of the ITV Hub

"operate the largest commercial family of channels in the UK and deliver our content through linear television broadcasting as well as on demand via the ITV Hub and across other platforms globally."

This is important in reference to the task as it would mean that any program should be suitable a potential global audience.

"ITV broadcasts a wide variety of content on its family of free-to-air channels. Our investment in programming is primarily funded by television advertising revenue." This means that any program produced must be suitable for potential advertiser's, not containing anything offensive that brands wouldn't want to be associated with.

Target Audience

"sell all of our key demographics across 13 regional licences."

"main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million."

"digital channels provide more targeted demographics such as 16–34s, ABC1s, Men and Housewives with Children, and consist of ITV2 and ITV3, the two largest digital channels in the UK, ITV4, CITV and ITVBe. We also have high definition versions of our digital channels available on pay platforms."

After researching I feel that ITV 2 would fit the brief as it targets younger generations - exactly what the brief requires we aim at.

Channel 5

"DON’T want programmes that are tricksy or derivative – or that are over formatted. And we are not crazy about ‘experts’"

"not in the market for Comedy or Drama"

" DO want are programmes that are engaging, intelligent, well made and have a relevance to the viewer."

"particularly like factual shows – Specialist Factual, Documentaries and Factual Entertainment. These can be poppy, tabloid type shows or serious pieces, there’s room for all tones and textures. But they need to have a good, grabby title."

"hoping to commission more Features and Lifestyle further down the line but it’s hard to get those kind of shows away at the moment"

"valuable 16-34 audience by 4%"

Channel 5 is of more interest for me to produce something for as I enjoy watching documentaries, especially ones that focus on areas most people aren't aware of - hopefully inspiring them to find out more about the subject after the programme ends

This information about the different remits is very helpful in beginning to brainstorm some potential ideas for different programs that would fit channel 5 for my documentary